Diamante Azzura Bovelli, known professionally as DIAMANTE, is a Mexican-Italian-American hard rock artist. Born on September 7, 1996, Diamante was raised in Boston and currently lives in Los Angeles. As a child, Diamante took an interest in writing poetry and short stories. She also starred in several musical theatre productions at her school in Boston before moving to Los Angeles with her family at the age of 13.
One summer she took part in a School of Rock program that led to her discovering her true passion: rock music.
In 2015, after a few years of performing local gigs on the Sunset Strip, Diamante was noticed and signed by Eleven Seven Music Group and Better Noise Records. She hit the studio with renowned producer Howard Benson at West Valley Recording Studios in Woodland Hills, California. Before long, Diamante released her full-length debut album “Coming in Hot.”
She has since risen to fame with several singles including “Coming in Hot” and “Haunted.” She toured with Bad Wolves and was featured in their song “Hear Me Now.”
Diamante has spent the fall and winter of 2019 traveling the United States on her first-ever headline tour, the Blue Balls Holiday tour.
While some may not notice it at this particular moment, we’re currently witnesses of great changes. It’s becoming more and more authentic with the use of real instruments once again.
Various technological improvements are slowly shifting the trends, ultimately even hitting the very core of music-making and altering the ways artists create their new work. This may be a double-edged sword, but not to get into too many bothersome details, we should appreciate the fact that at this day and age we have an abundance of different musical directions at our disposal.
But there’s one particular movement in rock music that traces its roots in the late 1970s and the early 1980s, and that eventually exploded during the 1990s. The so-called “alternative” rock music encompasses anything from punk, over grunge, even up to nu-metal music. Although serving more as an umbrella term, the movement has its diehard following and we’re even seeing the rise of many alternative rock bands and artists.
At this point, alternative rock is a genre that stands at the forefront and pushes the boundaries by bringing mainstream pop and underground rock closer together. With all this in mind, we’ll be exploring some of the most exciting new alternative rock artists who are expected to make bigger breakthroughs in 2020.
Coming from California, Oliver Tree Nickell has been around for some time, delivering his quirky music and appearance. However, it’s all rounded up beautifully, with music, lyrics, and his unconventional looks complementing each other so well.
Embarking on the musical journey early on in his life, Oliver Tree explored a variety of different genres, even becoming a DJ for a hip-hop group Mindfuck at one point. This is something that served him well in his solo career where he fused electronica elements with alternative and indie rock genres.
Releasing one full-length album, a few EPs, and a bunch of singles between 2013 and 2019, we’re expecting to see him push his career further in 2020.
Delving in territories between hard rock, punk, and indie rock, White Reaper has been around since 2014, releasing three banging full-length albums in the process. Coming from 2019, the album “You Deserve Love” brings some game-changing tunes like “Might Be Right,” “1F,” and “Real Long Time,” which are proving that the band is ready to attack in 2020 as well.
What’s really exciting are the classic rock and metal structures mashed together with some pop-ish punk elements. In a piece like “Real Long Time” we can even hear them doing some guitar harmonies and overall grooves in the style of Thin Lizzy, but with their own original twist. It’s really exciting and refreshing to see such a group in the modern alt-rock scene.
Badflower is a band that just can’t be avoided on a list like this one. Originally known as The Cartunes, they emerged under their new name in 2013. At the present moment, they have four EPs (including the ones under the old moniker) and only one studio record so far, 2019’s “OK, I’m Sick.”
This full-length topped the Heatseekers Albums chart, with the single “The Jester” peaking at No. 1 on the Mainstream Rock Billboard chart. It was quite mindblowing to see such a young rock band releasing material that can compete with all the other experienced bands, ultimately earning them their own Billboard songs.
The constantly evolving alternative and indie rock scene can bring some unexpected twists. It’s such a great honor to be a member of the rock community these days knowing that there’s an artist like Bishop Briggs among our ranks.
Coming from a very interesting background, she moved a lot, living in Scotland, Japan, Hong Kong, and eventually the United States where she attended the famous Musicians Institute. Her journey into the music industry started with the release of her eponymous EP in November of 2016. Two albums came in 2019 and 2019, both of them showing her unique approach to songwriting, arranging, and vocal performance.
Visually and musically, she could be described as Billie Eilish meets hard rock.
New York City-based alternative rock band The Score came into the spotlight with their song “Oh My Love” being featured in the ad campaign by Asda markets. After this well-deserved attention, they kept building on this success and have released a good number of EPs, as well as one full-length album titled “Atlas” in 2017.
Their latest release is “Stay” EP, continuing the streak of shorter-length formats. We can also notice that their work has gotten more into the direction of classic rock music, with electric guitars taking more space in the overall mix, the song “Rush” being a great example. We’re yet to see whether this trend in their music will continue, but one thing’s certain – they’ll keep getting stronger in 2020.
Currently in his mid-20s, Sam Fender managed to capture the hearts of indie rock music lovers of all generations. Of course, thanks to his surname, many have speculated whether he’s related to Leo Fender, the man behind the famous guitar company, but this was never confirmed. However, we do know that Sam, appropriately enough, plays Fenders.
So far, he has only one EP, “Dead Boys” from 2018, and one full-length record, “Hypersonic Missiles” released in 2019. His heartland rock style combined with indie rock influences puts him into the alternative category. However, his fanbase goes outside of conventional rock fans, even going deep into the pop territories.
His works so far received critical acclaim and fan praise. Being at the very beginning of his career, it seems that 2020 will be his year.
Just when everyone thought nothing new can be done within the rock music genre, then came young Dominic Richard Harrison, aka Yungblud, to turn the whole genre upside down. His professional name is clearly fitting, as he definitely is young fresh blood on the scene.
He pushes the boundaries by using classic rock music as the base to put modern hip hop elements on top. The result comes in the shape of songs like “Parents,” “Loner,” “Die a Little,” and “Hope for the Underrated Youth.”
Releasing her appropriately titled debut full-length album “Coming in Hot” in 2018, Diamante proved that she can pave her way to stardom. Even though she wasn’t even 22 years old at the time, she showed the world that she’s capable of making her unique style of rock music – a blend of classic hard rock and heavy metal with a modern twist. It’s not exactly easy to put Diamante within the bounds of one exact genre. Taking a listen to a song like “Haunted,” which accumulated well-over 4 million views as of this writing, we could narrow her down to the so-called “alternative” rock and metal movement.
Be that as it may, we all stand on the shoulders of giants who came before us. With this in mind, we will be exploring rock giants and the songs that inspired Diamante to become a rock artist. After all, to keep the genre relevant and fresh in this day and age, it’s of crucial importance to respect the legacy of the old artists who are responsible for its development. So let us dig in.
Pat Benatar – Heartbreaker
Way back when she was just a kid, Diamante was exposed to quality stuff by her mom, something that ultimately shaped her music tastes. One of the frequent artists on the playlist was Pat Benatar, especially her song “Heartbreaker.” Released back in 1979, these were the times when music saw some serious changes. A piece like this one paved the way for the classic 1980s rock and metal music.
Kelly Clarkson – Never Again
Although Kelly Clarkson is not exactly a rock singer, she did have one “darker” rock phase on her album “My December.” Growing up, Diamante was captivated by Clarkson and her voice. Song “Never Again” from the said record stands out, bringing some softer pop elements into classic rock music. It was pretty impressive to hear what Clarkson is capable of, something that clearly inspired Diamante in the earliest stages of her career.
Avril Lavigne – Girlfriend
Well, who doesn’t love Avril Lavigne? Her lighthearted style that fused pop, rock, and punk – both musically and visually – was of great importance to Diamante. A classic fun song that marked the 2000s, it served as an important inspiration for her career.
Some would argue that Avril is not a “true” rock musician (whatever that could mean). However, her work was a gateway drug into rock music for many young music listeners in the early 2000s.
Joan Jett & The Blackhearts – I Hate Myself for Loving You
As Diamante herself explained, the title track of the “Coming in Hot” record was inspired by Joan Jett. Her first contact with the rock goddess was at the age of 14 when she got into the School of Rock summer camp. There she got introduced to some of the real stuff, including the almighty Joan Jett.
Of course, just about any music fan is familiar with “I Love Rock ‘n Roll.” But the song that really stood out was 1988’s “I Hate Myself for Loving You.” And Diamante herself has explained many times how 1980s rock music was essential for her development as a musician.
Heart – Crazy on You
On her debut album, Diamante showed her respect to the legendary Ann Wilson-fronted band Heart. As she explained in one of her interviews, “Crazy on You” was quite a challenge for her to cover. It’s no wonder really, as Wilson is known as one of the most influential singers in rock music, and is a great inspiration to countless female vocalists around the world.
But “Crazy on You” was more than just an inspiration. This song was a great choice to cover in the studio as it served as a great practice for her vocal skills. Just imagine how difficult it must have been for Diamante to hit all those high notes and keep all that power in her voice.
Led Zeppelin – Immigrant Song
As it was already mentioned above, Diamante got her first real contact with rock music when she went to the Rock School summer camp at the age of 14. Among the countless songs she got the chance to hear and practice there was Led Zeppelin’s classic “Immigrant Song.”
Coming from the band’s third record, there are a few important elements that set some standards in rock music and all of its subdivisions. Aside from the songwriting, structure, and Jimmy Page’s riffage, Robert Plant’s vocals marked a revolution in the rock world of rock music. Even to this day, there is barely anyone in the genre who can hit those high notes with such clarity. This fact alone was enough of an inspiration for Diamante and a great boost for her future work.
Black Sabbath – Iron Man
Being a rock fan, there is just no way to avoid Black Sabbath, the band considered to be the originator of heavy metal music. The very famous riff, just like most of the band’s riffs throughout the decades, was conceived by Mr. Tony Iommi. Hearing such a piece for the first time is a jaw-dropping experience for any kid entering the world of rock music.
But being a singer, Diamante was also inspired by Ozzy Osbourne’s wailing and unique-sounding vocals. Back in the earliest days of Sabbath, he was the voice who set the bar up high for all the coming generations of hard rock and heavy metal singers. Even today’s vocalists still owe a huge debt to Ozzy.
Dorothy – Raise Hell
Although belonging to the younger generation of musicians, Dorothy Martin served as a huge inspiration for Diamante. In fact, on many occasions, Diamante expressed her admiration with Dorothy and the wish to record a duet with her.
Martin is one hell of a singer, doing some of the best vocal works in the world of modern hard rock music. Deeply rooted in blues, a piece like “Raise Hell” is a true modern masterpiece of the genre. The straightforward approach to songwriting, yet compelling and expressive vocal work served as a huge importance to Diamante.
The song is not that old – it was released back in 2015. However, the natural approach, the groove, the addition of slide guitar and the overall fuzzy vintage-ish overtones can grab anyone who’s into bluesy hard rock.
Hard rock artist Diamante may have been born in the 90s, but everything from her looks to her sound was inspired by the music of the 80s. The 22-year-old Mexican-Italian-American released her debut album “Coming in Hot” in 2018 and has been making waves in the music industry ever since. She even recorded a duet with Bad Wolves, a song titled “Hear Me Now” that has tallied nearly 50 million views on YouTube.
Diamante later went on the road with Bad Wolves to sing the hit song on their tour in the spring of 2018. While traveling with the band, she spent time with tour mates Five Finger Death Punch and Shinedown. In the summer, she did the same thing with Death Punch, Breaking Benjamin, and Nothing More.
But as of 2019, Diamante is traveling across the country with her own band, taking in the packed venues as she performs her songs “Coming in Hot,” “Haunted,” “Had Enough,” and more. With millions of YouTube views and hundreds of thousands of social media followers, many were naturally curious: what artists inspired Diamante to become the entertainer she is today?
When she was barely a teenager, Diamante was a fan of Kelly Clarkson and Avril Lavigne. But it wasn’t until she spent time in a School of Rock summer program that she truly discovered her passion for music, particularly rock music.
It is hardly a surprise for fans of Diamante that much of her inspiration comes from female rock artists of the 80s, particularly Joan Jett. Diamante has stated several times that her the single off her debut album “Coming in Hot” was inspired, both vocally and with the guitars, by the famous rock star. The “female grit” and anthemic vibe of Jett regularly influences and inspires Diamante. She also felt a strong connection to other female artists from the 80s, including Pat Benatar and Debbie Harry.
“I thought they were so cool, iconic, and badass,” Diamante shared. “That’s how I wanted to be.”
Inspired by some of her favorite rock artists, Diamante recorded a cover of “Crazy on You” by Heart. She explained that she had always wanted to do an 80s cover by an iconic female artist. Diamante recognized that by performing a cover of Heart, she was taking on one of the biggest challenges of her career. Diamante enjoys challenges, and although the song is difficult to sing, most would agree she certainly did the song justice.
Diamante has also stated that her producer, Howard Benson, has played an instrumental role in pushing her to be more fearless lyrically, and it has certainly paid off. Benson is no stranger to working with a talented artist with unlimited potential. Benson has also worked with My Chemical Romance, Halestorm, Chris Cornell, and Kelly Clarkson. Knowing this, Diamante fully trusted Benson to bring the best out of her, which he certainly has.
Benson was quoted saying “Diamante is the only true heir to the female rock throne that has been vacant since Joan Jett’s heyday.” That’s quite a powerful statement coming from such a well-known and respected music producer.
Despite being inspired by some of the biggest and most successful names in rock music history, Diamante is determined to make a name for herself. She hopes that when people hear her music, they will think “’Oh my God, rock is not dead. This girl is bringing it back’ – whether they’re ready or not…”
Making it big in the entertainment industry is no easy task. Odds are stacked against your favor, regardless of how much talent you have and effort you put into making a name for yourself. That being said, there are specific marketing strategies artists can utilize to give themselves a better chance at getting noticed. Rock artist Diamante is one of the lucky entertainers who benefited from specific music marketing methods and was able to make her music mainstream.
Top Music Marketing Strategies
1. Determine who your fans are
To make the most of your marketing efforts, you should know who your fans are. What is your target audience? Take into consideration age, location, gender, and more. For Diamante, she knew she wanted to be someone guys and girls growing up could relate to, but she also wanted to make music that adults could rock out to on their way home from work before partying it up on the weekend.
2. Focus on engaging your current fans before attempting to make new ones
No matter how many, or few, fans you have, fan engagement is essential to sustaining a successful career in the entertainment industry. With so much competition in the music industry, it’s important to consistently interact with fans to show them their interest and support are important to you. Whether you interact with fans via social media or in person at social events, take advantage of every opportunity to engage your current fans.
3. Use social media
Social media, as a whole, can have a significant impact on an artist’s success. Posting photos and videos on Instagram allows you to get your music in front of a new audience. Twitter is a platform that will enable you to share content as well as your personal take on various topics. Social media as a whole is one of the best places to share news of a new song or album release or upcoming concerts.
4. Make more than just music content
While music may be what you want to be known for, producing more than just music content is what truly helps to grow your fan base and help you get noticed as an artist. In between videos of your music, try sharing content related to your personal life or other hobbies you enjoy. Letting fans see another side of you makes you appear much more relatable. Diamante often shares her love of fashion on social media as well as uplifting, inspiring posts about her personal life.
5. Pitch your music
This part isn’t as fun, but still an essential marketing method for artists who want to make it big. To make sure your music is being heard, pitch your music to blogs, playlists, and press outlets. Write an engaging press release and explain what it is about your music that sets you apart from the rest. What may start as a feature on a small website can quickly grow into a substantial online marketing campaign.
6. Create your own website
An artist website is essential if you want to make a name for yourself and reach out to fans both new and loyal. Creating your own website allows you to share your personal story as well as information on musical content, upcoming concerts, and merchandise. A lot more can be conveyed on an artist website than on a Facebook page or Twitter profile.
7. Launch a campaign
If you have the money to do so, it’s well worth your time to launch a PR or radio campaign. You can hire someone to promote your music on the radio, streaming services, blogs, and various press outlets. While this method can quickly become expensive, many artists have found that when they are just starting their career, it is one of the best and quickest ways to grow their fan base. Just a few interviews with popular websites can get you much-desired attention.