Making it big in the entertainment industry is no easy task. Odds are stacked against your favor, regardless of how much talent you have and effort you put into making a name for yourself. That being said, there are specific marketing strategies artists can utilize to give themselves a better chance at getting noticed. Rock artist Diamante is one of the lucky entertainers who benefited from specific music marketing methods and was able to make her music mainstream.
Top Music Marketing Strategies
1. Determine who your fans are
To make the most of your marketing efforts, you should know who your fans are. What is your target audience? Take into consideration age, location, gender, and more. For Diamante, she knew she wanted to be someone guys and girls growing up could relate to, but she also wanted to make music that adults could rock out to on their way home from work before partying it up on the weekend.
2. Focus on engaging your current fans before attempting to make new ones
No matter how many, or few, fans you have, fan engagement is essential to sustaining a successful career in the entertainment industry. With so much competition in the music industry, it’s important to consistently interact with fans to show them their interest and support are important to you. Whether you interact with fans via social media or in person at social events, take advantage of every opportunity to engage your current fans.
3. Use social media
Social media, as a whole, can have a significant impact on an artist’s success. Posting photos and videos on Instagram allows you to get your music in front of a new audience. Twitter is a platform that will enable you to share content as well as your personal take on various topics. Social media as a whole is one of the best places to share news of a new song or album release or upcoming concerts.
4. Make more than just music content
While music may be what you want to be known for, producing more than just music content is what truly helps to grow your fan base and help you get noticed as an artist. In between videos of your music, try sharing content related to your personal life or other hobbies you enjoy. Letting fans see another side of you makes you appear much more relatable. Diamante often shares her love of fashion on social media as well as uplifting, inspiring posts about her personal life.
5. Pitch your music
This part isn’t as fun, but still an essential marketing method for artists who want to make it big. To make sure your music is being heard, pitch your music to blogs, playlists, and press outlets. Write an engaging press release and explain what it is about your music that sets you apart from the rest. What may start as a feature on a small website can quickly grow into a substantial online marketing campaign.
6. Create your own website
An artist website is essential if you want to make a name for yourself and reach out to fans both new and loyal. Creating your own website allows you to share your personal story as well as information on musical content, upcoming concerts, and merchandise. A lot more can be conveyed on an artist website than on a Facebook page or Twitter profile.
7. Launch a campaign
If you have the money to do so, it’s well worth your time to launch a PR or radio campaign. You can hire someone to promote your music on the radio, streaming services, blogs, and various press outlets. While this method can quickly become expensive, many artists have found that when they are just starting their career, it is one of the best and quickest ways to grow their fan base. Just a few interviews with popular websites can get you much-desired attention.